Tag Archives: jim cathcart

Space Shuttle Landing

by Jim Cathcart

NASA TV

mage above: Space shuttle Endeavour and the STS-126 crew land at Edwards Air Force Base, Calif. after completing a mission to the International Space Station. Credit: NASA TV

About an hour ago I was sitting at my desk when I felt something crash into our house. Paula called out, “Jim are you OK?” I looked outside to discover our neighbors standing in the street excitedly looking skyward. Paula joined me and we rushed out to see what it was.
My neighbor Ron announced, “It was a sonic boom. The Space Shuttle just re-entered the atmosphere and it’s headed for a landing in the desert.”
I ran to get our binoculars and the four of us stood in awe as the Shuttle and its chase plane flew over our home. It was still glowing red from the heat of re-entry.
Quite a sight to see.

Many years ago I had a penthouse office in a 13-story building in Tulsa, Oklahoma and one day I looked out the window as a huge 747 flew by at my eye-level with the Space Shuttle attached to its top. What a sight! It was less than two miles away from me and was being ferried by piggy-back to the maintenance facilities in Tulsa. Wow! Who could imagine putting a huge Shuttle on the back of an already huge airplane?

Well, that’s really the question isn’t it?
Who could imagine?

The entire concept of space flight, or just flight for that matter, started in someone’s imagination.
Everything we experience from zip lock bags to magnetic resonance imaging began in someone’s imagination. Then an important thing happened…someone decided to make the idea into a reality.
That’s when things started to change. When the idea gained the power of a person’s commitment to make it happen.

I’m awed by the amount of intellectual work and physical work required to create and operate the Space Shuttle. Not sure I can even concieve of how much energy and thought that required. But I sure do appreciate it. The discoveries that have sprung from our exploration of space are profound and legion. Most people don’t realize the value we are getting from these missions, but believe me they will be paying off for generations to come.

Every day you and I have ideas for making things better. We say, “Why don’t they just do xxxxx?” Often we see solutions that others do not. I say it is time for us to stop just having thoughts and start communicating them where they can make a difference.
So, the next time you see a solution, stop to ask yourself, “Who is involved with things like this? How could I communicate this idea to them? (Without worrying about being paid for it or getting credit.)”
Through the unselfish sharing of valuable insights you just may open some doors for yourself and others to make this world a much better place.

We have no shortage of ideas. We simply don’t communicate them well enough.
Let me know when I can help you help others make a difference.
http://www.cathcart.com

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Filed under Behavioral Economics, High-Value Relationships, Leadership, Relationship Intelligence Training

Jim Cathcart forms an alliance with SynergyStreet.com as Senior Advisor

MEDIA ANNOUNCEMENT
For Immediate Release

May 28, 2008

JIM CATHCART – WELL-KNOWN BUSINESS GURU AND PROFESSIONAL SPEAKER – ACCEPTS APPOINTMENT OF SENIOR ADVISOR AND SPOKESPERSON FOR SYNERGYSTREET.COM

Charlotte, NC – Tony Holden, founder of a new social networking site for business owners and entrepreneurs at www.SynergyStreet.com, has announced that Mr. Jim Cathcart has accepted the appointment of Senior Advisor and Spokesperson for SynergyStreet.

Jim Cathcart, CSP, CPAE, one of the most widely recognized professional speakers in the world, is founder and president of Cathcart Institute, Inc. and an advisor to the Schools of Business at Pepperdine University and California Lutheran University. As the author of 14 books and scores of recorded programs, his students number in the hundreds of thousands. He is a past president of the National Speakers Association (NSA), winner of the Cavett Award, member of the Speaker Hall of Fame (CPAE), Certified Speaking Professional (CSP), a member of the exclusive Speakers Roundtable, 20 of the world’s top speakers, and, in the year 2001, recipient of the Golden Gavel Award from Toastmasters International.

How SynergyStreet got connected with Jim Cathcart:
“Jim Cathcart is a master of growing High-Value Relationships. His own career is a reflection of this. When you list the names of the top speakers and authors in the business community you are also naming Jim’s contacts list. He’s in their address book and they are in his. I’ve seen him in action since 1989 and have been impressed with how widely admired he is among his colleagues and customers. He has received just about every honor that is bestowed upon professional speakers.”

Page Two
“Jim’s level of integrity, business acumen and reputation are what SynergyStreet wants for everyone. We know of no one more qualified to represent our community in the marketplace. We are thrilled that he has agreed to represent us as our Spokesperson and Senior Advisor. We encourage everyone to acquaint themselves with Jim by checking out his profile, blog and links to the storehouse of valuable information he has provided to the community at large and through his professional services as a speaker, author and trusted advisor.” –said Tony Holden, Founder & CEO of SynergyStreet.com

What Jim Cathcart has to say about SynergyStreet: “Today is the day for you to connect with as many trusted friends as you can and SynergyStreet is the place to do it. We grew up thinking that ‘Knowledge is Power’ and then discovered that the internet makes most knowledge available to everyone. So where is Power today? It is TRUST. The person with the most trust and acceptance among others is the person with the most power to succeed. Nobody makes it alone; we all need each other more than ever. “

“With SynergyStreet you now have a system within which you can connect and collaborate easily and safely. As you build your own community of trusted colleagues and friends you expand your capacity for success. Our goal at SynergyStreet is to make it easy and fun for you to conduct business and grow friendships. Our focus is bringing you Commerce, Community and Collaboration to expand your potential to succeed.”

Page Three
Cathcart Institute, Inc. has published a wide variety of learning resources in the area of human development. All of these are available as live in-person training programs as well as published works. Topics covered include: Sales Skills, Leadership, Professional Development, Self Improvement, Relationship Skills, Public Speaking, Self Motivation, Managing People, Psychology, Personality Styles, Sales Management, Marketing, Customer Relations, Customer Service Strategies, Strategic Planning, and Communication Skills.

Speech Topics include: Relationship Intelligence ™, All Leadership Begins With Self Leadership, Relationship Selling™, The Acorn Principle™: (Helping People Grow), Guaranteeing Lifetime Customer Loyalty, and Behavioral Economics: Every Action Has A Value or A Cost.

Jim Cathcart’s works are published by the world’s top publishers: St. Martin’s Press, Leading Authorities Press, Dartnell, Penguin Putnam, Macmillan India, Prentice Hall, Nightingale Conant and the University of Southern California. Relationship Selling is now translated into Chinese, Japanese, German and Finnish. Jim’s works are available in print, on DVD, CD and online.

SynergyStreet considers Jim Cathcart to be exactly the kind of person who belongs on SynergyStreet.com and we welcome him as he welcomes you to our community. As Jim often says, “Join us and let’s discover just how much more successful you can be!”
End

Caption: Jim Cathcart – Senior Advisor & Spokesperson to SynergyStreet.com
www.synergystreet.com
For further information on this announcement contact:
Dianne Stewart
BSA Public Relations & Marketing
704 .844 .1064 / 704 .777 .4842
Di@BSAPR.biz

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Filed under Books by Jim Cathcart, High-Value Relationships, Relationship Assets, Relationship Intelligence Training, relationship selling

Social Networks and High Value Relationships

by Jim Cathcart
copyright 2008

Another day, another new social network.
It’s like the 1990s when the “dot com” businesses were being created by-the-hour, resulting in what we later called “the tech boom.” So, with all these options: LinkedIn, Facebook, MySpace, YouTube, SynergyStreet, Plaxo, Naymz, etc., what’s a person to do? How do we know whether to sign up and fill out a profile? Will it just be a diversion and a waste of otherwise valuable time?

Personally, I’m signed up and “profiled” with several of them. I don’t know which one will truly pay off but I do know this; the online traffic is shifting right now from simple emails and traditional websites to Social Networks and Blogs.

Here’s why: Accessibility and Trustworthiness.
We want two main things from our online resources; 1. the ability to use them easily without extra cost or special training and 2. to be able to trust them not to spam us or infect our computers with viruses.
Social Networks offer both of these. So do Blogs. Let’s address them one at a time.

Social Networks
These wonderful communities allow us to choose who we connect with and at the same time they provide most of the capabilities we had through our websites and Outlook email. We can share photos, tell stories in our posts, communicate with our “base” of friends easily, monitor what’s up with those in our network and more. We can tell the whole family and extended family our news with only a few clicks. And we can do this via anyone’s computer or PDA. Many cell phones offer us the same ability.
No longer must we send lengthy letters or newsletters. Now we can simply post the news, add the links we want and attach the items we wish to share. What a miraculous invention!

But which network should you use?
I’d say use the one(s) that get the job done for you. Don’t worry about being exclusive for now. Just dive in, with appropriate caution, and start communicating. See and be seen. Get “out and about” so that others can easily connect with you.
If you are concerned about having to check multiple sources each day, don’t. Just sign up for the automatic notifications via email and watch your Outlook in-box. When someone posts a message to you , you’ll get an email.

The reason I suggest you get involved so fully is this; connections lead to collections. You’ve got to circulate to percolate. If you ain’t in it, you can’t win it. Get my point?
High-Value Relationships usually start out as low value relationships. They only gain value as others begin to see more value to them by staying connected with you. We used to describe a person who knew lots of others as someone who was “well connected.” Today that is even more true.
Part of your Equity in the marketplace is determined by the number of people who trust you.

Knowledge is no longer Power
Knowledge is and will always be valuable, but Power has moved. It has moved from Knowledge to Trust. In any situation, the person who is most trusted by others is the person with the most power. In Social Networks you are able to build your connections, strengthen your reputation, and expand the number of people who feel comfortable communicating with you. You can begin by simply communicating and exploring, then when appropriate, contribute something you feel they will value. Before long you will be known and trusted. Soon after, you will find people seeking your advice, input and recommendations.

Build Trust before you need it
By cultivating these relationships you will be accumulating a relationship “bank account” from which you can make withdrawals (asking for something) later on. At first though, you will need to make plenty of “deposits” by seeking ways to share useful information, offer encouragement, and take an interest in others. Get known and liked in the “neighborhood” by being a good neighbor and friend.

Blogs are the new Websites
What makes a web-log (Blog) so desirable is its ease of use. We’ve always wanted our websites to do more than most of them do and with Blogs we have it. We can make edits on impulse, make changes and additions without relearning code, and get picked up by Search Engines easily. Blogs have become the non-techie’s website of preference. I find I’m even favoring my Blogs over my website when I want to communicate something to the marketplace.

The drawback is that far too many people are creating Blogs. There is much useless information on the web now and it is growing daily. But your friends and followers can avoid the “noise” by simply subscribing to your Blog via a RSS feed. Most Blog services offer this feature for free, and most Blogs are free as well. Blogger and WordPress plus many others offer you the ability to create a Blog at no cost and be up and running within an hour or less. Explore this Blog (the one you are reading right now) and see how much functionality it has. This is a WordPress Blog and its features are impressive. For free! Nice.

If I were starting my online presence today I’d skip the website and go straight to the Blog. Though my website (Cathcart.com) is highly capable and offers video clips, articles, links, and fancy formatting…so does my Blog. And on the Blog I don’t have to call my webmaster to get things edited. It is simple enough to do it myself.
For expertise in whether to Blog, how to Blog and what not to do, seek out Ted Demopoulos and read his books on Blogging for Business. Be sure to get a copy of his booklet titled “Secrets of Successful Blogging.” It’s a quick and easy read with loads of tips and insights.

The folks who subscribe to your Blog’s RSS feed are the base of your own network of High-Value Relationships. When you make it easy for them to communicate with you, learn from you and determine whether they can trust you, you also remove their barriers to buying. People do business with the people they like and the people they trust. Become one through Blogging and Social Networking.
And, please, stay in touch through your comments, recommendations and emails.
See you on the internet!
Jim

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Filed under High-Value Relationships, Inner Circles, Relationship Assets, Relationship Intelligence Training

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